When you read the title I would be surprised if you told me the Michelin Man image didn’t immediately come to mind. The same would have held true if it was Superman or the Marlboro Man in the title.
The Michelin Man is such an enduring logo. I recently discovered he has a name, it is Bibendum. The Michelin Man icon was inspired by an 1898 advertising sketch for a Munich brewery. The ad featured a large, mummy-like giant raising a mug of beer and saying “Nuck est Bibendum,” Latin for “now it is time to drink.”
For many years I have purchased Michelin tires for my vehicles. I have come to appreciate them for their quality, performance and value, and yes I also love their logo. All of these items together form the Michelin brand.
What is your brand as a salesperson? Have you thought about it? Perhaps you should. My friend Jeremy Miller recently wrote an article “Leverage yourself for more income and more sales.” In it, he addresses personal branding suggesting it is a must for any professional sales person. Check it out.
Businesses should also be aware of their brand. Again, more than a logo brands are the intangible aspects of a business. Some suggest it is the sum of all the actions of the people in the company that shape the company brand. Are they aligned with the company’s purpose and values? Does the client experience bear this out?
Salesopedia started out a website featuring a sales dictionary that expanded to include sales and marketing terms. The idea was to create a sales glossary that a sales person could turn to as a resource for any unfamiliar terms they might encounter in their daily sales routine.
The name Salesopedia was a take-off of a few other information sites that ended in ‘opedia’, opedia meaning ‘for knowledge’. Perhaps the first opedia that many of the more fortunate amongst us grew up with in the 50’s and 60’s was the 26 volume encyclopedia. They were expensive and often purchased on the “time payments” plan. Many of the older readers will remember the door-to-door encyclopedia salesman, (yes they were all men).
But back to brand. Salesopedia created a logo with a tower emitting radio waves to signify dispersing of sales knowledge. In terms of brand, our people continue to focus on adding quality content from subject mater experts. We do this in a way we hope is visually pleasing and interesting to our visitors. With this in mind our team continues to focus on our readers as we expand the site. We have a lot to live up to with a tag line “The World of Sales from A to Z.”
As Jeremy Miller points out in his article, personal branding is not a one shot deal, you will continue to refine and evolve your brand over time. The same holds true for companies, the Marlboro man, Superman and of course the Michelin man.