This week Salesopedia is thrilled to showcase the very talented Kendra Lee.
Kendra has a new book out this week The Sales Magnet: How to Get More Customers Without Cold Calling and we think it is a winner. After having a chance to read the pre-published version this is what we wrote:
“This book turns prospecting inside out. Attraction trifecta, grabbers, trigger events, prospecting interruptus may not be in your sales lexicon – but they should be! Chalked full of practical and proven detailed methodology with accompanying tips and tricks to succeed; you’ll discover the best part is you order off the menu of what you believe will work best for you. The Sales Magnet will change how you do business. And you will do more business!”
To celebrate the new book, we have dedicated our entire magazine this week to Kendra’s work. In our main article, “How to Become a Sales Superstar” Kendra says this won’t happen with hard work alone and shares some secrets of what you need to complement your work ethic.
In the second article “Building a Pipeline of Qualified Prospects” Kendra says you need to focus on efforts that will grab attention before you place that first call. She says there are three basic ways that you can attract prospects without even having to resort to cold calling.
In the third article “Marketing Strategies to Make Your Sales Soar” Kendra suggests savvy marketers combine multiple attraction strategies into well thought-out campaigns focused on specific target markets. After reading this article you’ll know what the ‘attraction trifecta’ is.
The fourth article by Kendra, “The Prospecting Rut” revels five personal attraction strategies you can use to keep things fresh for yourself and your prospects and have you taking a fresh approach to prospecting.
Our left column featured article is one that has run recently on our home page and was very popular. “Achieve your “Unachieveable” 2013 Sales Goals” is one you’ll want to read if you missed it the first time around.
PS – don’t forget to check out Kendra’s new book. It rocks.