To succeed in sales, you need to connect with others. There is no sale if there is no buyer. Some find it easy to meet others, many struggle. There is a lot of reference material out there on prospecting, networking, and first impressions, including some excellent articles on Salesopedia. No disrespect to the authors, many of the suggestions are predictable, perhaps as they are tried and true.
I haven’t come across any new or fresh ideas on this important topic for some time, that is, until today. Quite by accident I stumbled across a blog, HELLO my name is Scott. Perhaps you have already heard of this 27 year old from St. Louis Missouri. His name is Scott Ginsberg and he wears a name tag 24/7, and has for six years. He is the author of four books, a columnist and popular speaker.
Scott recently wrote a post referring to himself as weird, then goes on to point out the history and advantages of being weird – The World is a Mirror, Part 23. He got started wearing a name tag to make the world a friendlier place and is now considered an expert on nametags. He has also parlayed this into a profitable business venture.
I’m not suggesting everyone in sales should wear a name tag 24/7, but I am promoting his thinking around approachability. Scott says approachability is not a personal characteristic, it is a way of business, a way of conversation and a way of social interaction. He makes an excellent point when he states “Approachability is essential to your success as a more effective, more engaging communicator – one conversation at a time.” He promotes his book, The Power of Approachability, as a “how-to-BECOME” book. How-to-BECOME: a great conversationalist; unforgettable in your first impressions; a networking superhero; and the epitome of approachability in your business and personal lives. Now that is something everyone in sales should aspire to!
Hello, my name is …
Q - Do you think someone is more or less approachable if they are wearing a name tag?